With DJI consistently dominating the consumer drone market, We Talk UAV created a video explaining why the drone leader is jeopardizing the UAV industry:
Reasons why DJI is dominating the drone industry:
Best bang for your buck
DJI drones have been in demand for a reason; quadcopters designed with the latest technology are sold at a fairly low price, which makes DJI a hard company to compete with.
Marketing
YouTuber Casey Neistat holding the DJI Mavic Air
Even though there other drone companies like Parrot, Yuneec and Autel, more DJI products are seen on social media. Popular Youtubers like Casey Neistat and Peter Mckinnon have featured Mavic or Phantom quadcopters in their vlogs, so millions of people see DJI products. Besides marketing, online drone dealers and brick and mortar DJI stores have given consumers the accessibility to easily purchase a DJI drone.
